Why Google Loves Long-Form Content and How to Convince Your Boss to Invest in It
Google is always on the lookout for high-quality content, and one of the latest trends in search engine optimization (SEO) is the use of long-form content. Long-form content is typically defined as any piece of content that exceeds 1,500 words. While this may seem like a daunting task, creating long-form content can pay off in the long run. In this article, we’ll explore why Google loves long-form content, and how you can convince your boss to invest in it.
Why Google Loves Long-Form Content
One of the primary reasons why Google loves long-form content is that it tends to be more comprehensive. Long-form content allows writers to dive deep into a particular topic, offering more insight and value to readers. This is important to Google because it values high-quality content that provides value to its users.
Another reason why Google loves long-form content is that it often gets shared more on social media. People are more likely to share content that they find valuable, and long-form content is more likely to provide that value. When content is shared on social media, it can help boost the content’s visibility in search results.
Finally, long-form content tends to attract more backlinks. Backlinks are links from other websites that point back to your site. Backlinks are important because they can help improve your website’s authority in the eyes of Google. When other websites link to your long-form content, it can signal to Google that your content is valuable and authoritative.
How to Convince Your Boss to Invest in Long-Form Content
Now that we’ve established why Google loves long-form content, let’s talk about how you can convince your boss to invest in it. Here are some tips to get you started:
- Show them the data. There are plenty of studies that show the benefits of long-form content. For example, a study by Backlinko found that long-form content gets an average of 77% more backlinks than short-form content.
- Explain the value to the user. Long-form content provides more value to the user by offering more in-depth information and analysis.
- Highlight the potential ROI. While creating long-form content may require more time and resources upfront, it can pay off in the long run in terms of increased traffic, backlinks, and social shares.
- Find examples in your industry. Look for examples of long-form content in your industry that have performed well. Use these examples to show your boss the potential benefits of investing in long-form content.
- Start small. If your boss isn’t ready to commit to creating an entire piece of long-form content, suggest starting with a series of shorter articles that can be combined into a longer piece later on.
Conclusion
Long-form content has become an increasingly important aspect of SEO. Google loves long-form content because it provides more value to users, gets shared more on social media, and attracts more backlinks. If you’re struggling to convince your boss to invest in long-form content, try showing them the data, explaining the value to the user, highlighting the potential ROI, finding examples in your industry, and starting small. With a little effort, you can convince your boss to invest in long-form content and reap the rewards of improved search rankings and increased traffic.
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